Channel Strategy and Planning

Concepts

• advertising and marketing
• standard government communication service
• channel strategy
• communications strategy
• relevant channels
• number of channels
• channel recommendations
• channel
• providing detailed media recommendations
• building audience models

Location

United Kingdom:

Description

The scope of services within this Call-Off contract include the following: • The Agency may translate communications strategy into, and producing, actionable, effective, cost efficient and measurable communications channel plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to: • providing detailed media recommendations • building audience models using Client and industry data • using data and analytics to justify investment decisions • developing channel recommendations in light of both audience data and creative content fit with channel • briefing our media buying partner to the standard Government Communication Service format • enabling MOJ to sponsor and promote content beyond traditional bought media across a number of channels such as TV, radio, press, events (e.g. arts, sports, awards) and digital platforms

Award Detail

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Legal Justification

A short term contract was required urgently for business continuity.

Other Information

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