SC220097 Consumer Research

Concepts

• research and development
• maidstone
• kcc
• innovative resident research project
• overarching aim of this research
• high-value research product
• inspirational research partner
• best research experts
• methodology research study
• research

Location

Kent:

Description

Kent County Council is seeking expressions of interest from potential suppliers to deliver an exciting and innovative resident research project as part of our Resident and User Experience Programme. What matters most to Kent residents? The overarching aim of this research is to understand what sort of relationship residents currently have, want to have, and need to have, with the county council and the best ways of creating, developing, and maintaining that relationship. Specifically, we’d like to understand the key factors that shape and drive: • resident satisfaction with KCC as an organisation • how trust in KCC is built and damaged • our reputation as a local authority Improving information, communications and customer experience We will use the understanding gained from this research to inform and aid the design of the Council’s first resident engagement strategy which seeks to develop a richer, deeper relationship and dialogue with residents. It will also be used to identify the sort of content, features and functionality that residents would value most on our main corporate website (kent.gov.uk) and optimise and shape ongoing marketing, social media and brand management strategies and activities. It will also be used inform other aspects of the council’s policy and strategy development work. We’re looking to work with an enthusiastic, creative and inspirational research partner, with the expertise and experience needed to design and deliver a mixed-methodology research study, addressing multiple objectives with insightful analysis. We’ll need someone to work closely with us to ensure we have a high-value research product and a foundation from which we can continue to develop and monitor the user and customer experience in Kent. We’re not looking for formulaic fieldwork and cut-and-paste reports. We want to work with the best research experts in the industry, those who can cut across methodological silos to design and execute a project that will create a deeper understanding of our residents, a fresh perspective on key challenges and unearth insights that can help direct our strategy for years to come. Because, with all that, we’ll be better able to create the best customer experiences and outcomes for Kent residents. If you are interested in this opportunity, please Express an Interest (EOI) on the Kent Business Portal. You will need to complete a supplier selection questionnaire (SSQ). The deadline for this is Monday 4th April 2022.

CPV Codes

• 73200000 - Research and development consultancy services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are not available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **