Marketing & Social Media activities in the US, covering Beef, Lamb and Pork

Concepts

• marketing services
• kenilworth
• ahdb
• social media activities
• social media marketing
• social media
• traditional trade media
• social media channels
• marketing
• beef

Location

United States of America

Description

AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Service MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high- quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work. The contract is for one year +1+1 Value is £70,000 per annum, a possible £210,000 if all extensions are taken up, exclusive of VAT

Total Quantity or Scope

AHDB are looking to appoint a Marketing partner to help us to: • Maximise and track engagement with AHDB’s core target audience on social media • Encourage this target audience to make contact with AHDB for information and track their interaction with on social media • Increase and track participation to our events • Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract will be for 1 year with the option to extend 1+1

Renewal Options

Initial contract is for 1 year with the option to extend for a further 2 periods of 12 months each

CPV Codes

• 79342000 - Marketing services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Performance considerations apply.
• Award on basis of price and quality.