AHDB Digital requirements in the US for Social Marketing activities
A Contract Addendum Notice
by AHDB
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- 3 year (est.)
- Value
- ___
- Sector
- PROFESSIONAL
- Published
- 06 Apr 2022
- Delivery
- 01 Jul 2022 to 30 Jun 2025 (est.)
- Deadline
- n/a
Concepts
Location
Kenilworth
1 buyer
- AHDB Kenilworth
Description
AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support.AHDB are looking to appoint a Marketing partner to help us to: • Maximise and track engagement with AHDB’s core target audience on social media • Encourage this target audience to make contact with AHDB for information and track their interaction with on social media • Increase and track participation to our events • Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. Whilst this work is aimed at the US market, AHDB would welcome submissions from non US based agencies also
Ammendments to Previous Notice
2. 11 1.4
AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Service MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high- quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work. The contract is for one year +1+1 Value is £70,000 per annum, a possible £210,000 if all extensions are taken up, exclusive of VAT AHDB would welcome submissions from UK based agencies, it would be preferable for the agency to have working knowledge or experience of working with US websites for this project
CPV Codes
- 79342000 - Marketing services
Other Information
AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Service MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high- quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work. The contract is for one year +1+1 Value is £70,000 per annum, a possible £210,000 if all extensions are taken up, exclusive of VAT AHDB are now welcoming submissions from UK based agencies, it would be preferable for knowledge and previous workings in the US for this project
Reference
- FTS 009212-2022