South East Place Recovery - Delivery of Kent Destination Campaign

Concepts

• visit kent alongside partners visit essex
• advertising and marketing
• canterbury
• sussex modern and southend council
• south east local enterprise partnership
• selep
• management of a multi-channel campaign
• perceptions of our destinations
• kent
• destination brands

Location

Description

The Revi-VE consortium, led by Visit Kent alongside partners Visit Essex, East Sussex County Council, Sussex Modern and Southend Council, has been awarded the contract to deliver the South East Local Enterprise Partnership's (SELEP) Covid-19 Business Support Fund Programme for the visitor economy. It is part of the wider SELEP COVID-19 Recovery Funds Programme, a £4.4m programme of support in the areas of business support and skills. This RFP concerns the delivery and management of a multi-channel campaign to promote Kent as a place to live, work, study, invest or visit as well as support the wider recovery by improving perceptions of our destinations. The campaign will be designed to align with and build on existing place-making activities, be delivered under existing destination brands and meet the specific needs of the destination. Although different in each region, these campaigns will align to ensure that they don't compete. The campaign will use the unique strengths of the diverse people and places that make up the destination to showcase the attractive lifestyle which would appeal to people whether they're considering Kent as a destination to visit for a week, study for a few years, relocate permanently or move their business to. Big shifts in the way that people work has provided more flexibility, people have had time to consider the quality of life that their local area provides. This means that lifestyle is now one of the key selling points of a destinations looking to attract skilled workers at a time when recruitment is one of the biggest barriers to growth and recovery. This increased interest in local community and wellbeing means that creating a sense of belonging, based on community values and identity is the next evolution of destination marketing. The destination offers a wealth of opportunities, a change of pace, and lifestyle changes; however, above all this must be authentic and meaningful. Consultants are required to provide a proposal, covering the following: • Your approach to development of the creative campaign concept. • An overview of the audience as you understand it. • Your approach to reaching that audience and the channels/activity you would recommend. • Initial creative ideas and considerations. • Details of the metrics you will gather to measure success • Details of how you will evaluate the campaign • Pricing schedule, including: • Breakdown of costs including expected number of days • Management fees • Media spend • Travel costs • Copywriting, Model costs (if applicable), etc. • Examples of your work and details of previous experience of delivering place-making/destination campaigns. • The proposed approach to the management and delivery of the campaign, including how you will liaise with the wider partner organisations. • Proposed delivery timeframes. • Details of key team members involved in the delivery. • Proof of indemnity insurance cover. • Names and contact details of two recent referees.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.

Other Information

Tender brief RFQ - Kent Destination Campaign FINAL.docx Procurements questionnaire Revi-VE procurement questionnaire - Digital Campaign.docx Appendix document - Summary of workshop findings Toposophy-SELEP Place Marketing Workshop Findings 30Mar2022.docx