(NU1589-66) Google Analytics 360 License and Analytics Support

A Contract Award Notice
by NEWCASTLE UNIVERSITY

Source
Find a Tender
Type
Dps (Services)
Duration
not specified
Value
£78K
Sector
TECHNOLOGY
Published
25 Jul 2022
Delivery
not specified
Deadline
n/a

Concepts

Location

United Kingdom:

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below: • GA360 Licence Renewal • GA4/GTM Audit and Recommendations • GA4/GTM Annual Retainer GA360 Licence Renewal We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically: • Analytics 360 license • Tag manager 360 license • Implementation and ongoing support GA4/GTM Audit and Recommendations We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: • Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. • Audit existing GTM set up to optimise performance. • Providing recommendations e.g. event setup, custom dimensions, audiences etc. • Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy. • Optimal Tag and pixels implementation via GTM Ad platforms including (not exhaustive): • Facebook/Instagram • Tiktok • Snapchat • LinkedIn GA4/GTM Annual Retainer Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive): 1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions 2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. 3. Support the creation of GA4 custom reports as requested. 4. Provide training and documentation/guidelines as required.

Award Detail

1 Crunch DMC (Swansea)
  • (NU1589-66) Google Analytics 360 License and Analytics Support
  • Reference: 020220-2022-nu/1589-66-1
  • Value: £77,940

Award Criteria

Ability to meet project timeline P/F
Quality: Ability to meet the Task Description 70
price 30

CPV Codes

  • 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
  • 72210000 - Programming services of packaged software products
  • 48480000 - Sales, marketing and business intelligence software package
  • 48481000 - Sales or marketing software package
  • 79413000 - Marketing management consultancy services
  • 79342000 - Marketing services
  • 72212481 - Sales or marketing software development services
  • 72212480 - Sales, marketing and business intelligence software development services

Indicators

  • An E-Auction may be used.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains