BTA1779 - European Airline Carrier Commercial Partnership

Concepts

• tourism affairs
• visitbritain
• 1779 - european airline carrier commercial partnership
• european airline carrier commercial partnership
• european consumers
• suitably capable airline carrier
• european locations
• airline partner
• european airline partner
• visitbritain priorities

Location

United Kingdom: Europe

Description

VisitBritain are seeking to procure a collaboration with a suitably capable airline carrier covering European locations including France, Germany, Spain, Italy and Netherlands to work with, from September 2022 - March 2023 to encourage European consumers to travel to Britain.The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The airline partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain’s global brand campaign and this will be visible at every consumer touchpoint.The investment required must be up to £614,336 from the European Airline Partner for the contract period. It is BTA’s ambition that we match fund this investment.

Total Quantity or Scope

This opportunity is being advertised in FTS and Contracts Finder as an above-threshold Light Touch Regime process guidance, for services under category ‘Social and Other Specific Services – UK — Administrative services related to Tourism Affairs’. It was originally notified by means of a prior information notice entitled ‘Administrative Services Related to Tourism Affairs’ (Tenders Electronic Daily ref 273606-2015) dated 30 July 2015.This Invitation to Tender, along with all other tender documentation, is being made available without restriction and with full direct access free of charge from the date of publication in the FTS tender notice. It is available via VisitBritain’s free-to-register Atamis eProcurement platform:https://visitbritain.force.com/s/WelcomePlease note that registration into VisitBritain’s Commercial Partnerships Dynamic Partner Register (DPR, accessible at: https://www.visitbritain.org/cooperative-partnership-registration) is mandatory to all interested bidders, as is the completion of the qualifying questionnaire in the DPR platform.Tenderers who do not pass this qualifying questionnaire will receive an ‘Unsuccessful’ electronic letter (email) advising them of the rationale and their scores and of the disqualification from the tender process.

CPV Codes

• 75125000 - Administrative services related to tourism affairs

Indicators

• This is a one-off contract (no recurrence)
• Renewals are not available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **