Marketing Services - (2022-2026)
A Contract Award Notice
by SCOTTISH GOVERNMENT
- Source
- Find a Tender
- Type
- Framework (Services)
- Duration
- not specified
- Value
- £2M-£14M
- Sector
- PROFESSIONAL
- Published
- 09 Sep 2022
- Delivery
- not specified
- Deadline
- n/a
Concepts
Location
Scotland:
1 buyer
- Scottish Government Glasgow
26 suppliers
- Cello Signal Edinburgh
- Gate Worldwide Edinburgh
- Union Advertising Agency Edinburgh
- Stand Glasgow
- Story Edinburgh
- Dentsu Creative A Trading Division of Dentsu Edinburgh
- Union Direct Edinburgh
- Bright Digital Marketing Glasgow
- Lane Agency Edinburgh
- John Doe Group Glasgow
- Drummond Central Newcastle
- Smarts Glasgow
- Stripe Communications Edinburgh
- 3X1 Group Glasgow
- Muckle Media Edinburgh
- Jump Research Edinburgh
- Progressive Partnership Edinburgh
- Scott Porter Research & Marketing Edinburgh
- Ipsos MORI Edinburgh
- BMG Research Birmingham
- Trinity Mcqueen Leeds
- Arteus Glasgow
- Metro Production Group Edinburgh
- Freakworks Edinburgh
- Speakeasy Productions Perth
- Marble LDN London
Description
The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production. The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing.
Lot Division
| 1 | Creative Services for call off contracts above 50000GBP It is envisaged that Lot 1 will have six suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 1 will be for call off contracts above 50,000 GBP. Award Criteria
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| 2 | Creative Services for call off contracts below 50000GBP It is envisaged that Lot 2 will have five suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 2 will be for call off contracts below 50,000 GBP. Award Criteria
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| 3 | Digital Marketing It is envisaged that Lot 3 will have five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body’s objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content. Award Criteria
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| 4 | Public Relations It is envisaged that Lot 4 will have five suppliers appointed. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies. Award Criteria
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| 5 | Market Research It is envisaged that Lot 5 will have six suppliers appointed. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing. Award Criteria
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| 6 | Events and Video Production It is envisaged that Lot 6 will have five suppliers appointed. Events and Video Production Services cover event management, virtual events, exhibition Management, technical audio visual services and video production & post production services required by Framework Public Bodies. Award Criteria
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Award Detail
| 1 | Cello Signal (Edinburgh)
|
| 2 | Gate Worldwide (Edinburgh)
|
| 3 | Union Advertising Agency (Edinburgh)
|
| 4 | Stand (Glasgow)
|
| 5 | Story (Edinburgh)
|
| 6 | Dentsu Creative A Trading Division of Dentsu (Edinburgh)
|
| 7 | Union Direct (Edinburgh)
|
| 8 | Bright Digital Marketing (Glasgow)
|
| 9 | Lane Agency (Edinburgh)
|
| 10 | John Doe Group (Glasgow)
|
| 11 | Drummond Central (Newcastle)
|
| 12 | Dentsu Creative A Trading Division of Dentsu (Edinburgh)
|
| 13 | Union Advertising Agency (Edinburgh)
|
| 14 | Bright Digital Marketing (Glasgow)
|
| 15 | Cello Signal (Edinburgh)
|
| 16 | Gate Worldwide (Edinburgh)
|
| 17 | Smarts (Glasgow)
|
| 18 | Stripe Communications (Edinburgh)
|
| 19 | John Doe Group (Glasgow)
|
| 20 | 3X1 Group (Glasgow)
|
| 21 | Muckle Media (Edinburgh)
|
| 22 | Jump Research (Edinburgh)
|
| 23 | Progressive Partnership (Edinburgh)
|
| 24 | Scott Porter Research & Marketing (Edinburgh)
|
| 25 | Ipsos MORI (Edinburgh)
|
| 26 | BMG Research (Birmingham)
|
| 27 | Trinity Mcqueen (Leeds)
|
| 28 | Arteus (Glasgow)
|
| 29 | Metro Production Group (Edinburgh)
|
| 30 | Freakworks (Edinburgh)
|
| 31 | Speakeasy Productions (Perth)
|
| 32 | Marble LDN (London)
|
CPV Codes
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79416000 - Public relations services
- 73110000 - Research services
- 79952000 - Event services
Indicators
Other Information
In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations. Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group. https://www.gov.scot/publications/public-procurement-governance/ ** PREVIEW NOTICE, please check Find a Tender for full details. ** 1. All suppliers on this framework are committed to offering differing packages of Fair Work First Practices for the duration of the framework, packages include the payment of the real Living Wage or higher for employees involved in the delivery of the framework. (SC Ref:704887)
Reference
- ocds-h6vhtk-02a38d
- FTS 025329-2022