TfGM Marketing and Communications Framework 2022

• Value: £350K

Lot 1 – Marketing Agency (single supplier Lot) TfGM require a marketing agency to provide specialist, expert, reactive responses to communicating a message from a brief set from a variety of innovative mediums. The marketing agency is expected to support in the following: • identifying valuable marketing strategies driving the best return on investment • implementing marketing solutions delivering and managing marketing campaigns • evaluating marketing results monitoring marketing efforts and use data to improve campaign results.

Lot 2 – Brand Agency (single supplier Lot) – TfGM require a brand agency to support in the creating, development, maintenance, and improvement of a range of brands. Creative, design and communication may also fall under their overarching banner, but their main focus will be on brand strategy by either developing or refreshing brands to gain the attention of the audience.

Lot 3 - Promotions, Public and Media Relations (single supplier Lot) - TfGM require a Public Relations (PR) agency to help promote TfGM’s editorial coverage. The successful supplier will be required to help TfGM promote a positive image of the company. But the paths to creating awareness are vastly different. Articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favourably.

Lot 4 – Vehicle Livery, Wayfinding and Signage (maximum 4 suppliers per sub-Lot) – TfGM have an estate which includes the specialist wrapping of vehicles with promotional campaigns for external organisations and wayfinding/signage on different street furniture and assets. Without compromising the asset the quality of the print of marketing campaigns suppliers are tasked to apply and remove vinyl wrap to the schedule of the commercial teams management of the advertising assets. This Lot will deliver professional vinyl applications in the areas identified below (note that all sub-Lots are evaluated separately, and suppliers do not need to tender for all sub-Lots): • Lot 4a: Vehicle Livery • Lot 4b: Wayfinding and Signage

Lot 5 - Media Planning and Buying Agency (single supplier Lot) – A media buying agency is required to support TfGM in identifying the best time frame to purchase media, establish markets for reaching the target audience, and recommend the budget to achieve TfGM’s goals. The buying agency would also have special insights into the target audience because of the tracking it conducts for ad campaigns. They also have the relationships with broadcasters to help secure exclusive slots or help broker discounts based on volume anticipated in campaigns

Lot 6 - Print Services (maximum 4 suppliers per sub-Lot) – Print services help deliver print for external consumption. This includes design to best adapt to media, the physical print and delivery/transit to multiple points of promotion. The print services may have on site or at multiple site or as a broker access to machinery and material to provide print material to the specification set by TfGM in a timely manner. This Lot will deliver professional print services in the areas identified below (note that all sub-Lots are evaluated separately, and suppliers do not need to tender for all sub-Lots): • Lot 6a: Digital and Litho Printing Services • Lot 6b: Specialist Form Printing Services • Lot 6c: Portable Exhibition Displays • Lot 6d: Bus Timetable Leaflets

Lot 7 - Digital & Social Media Services (single supplier Lot) – A digital marketing company is required to provide TfGM expertise for Search Engine Optimisation, Email Marketing, Content Marketing, Social Media, and more. Social media is just one of the many channels that make up a digital marketing campaign at TfGM. Due to the technical nature of this specialism a specialist provider is required to help unlock, promote and feedback to an audience in the quickest, efficient and most cost effective digital medium. Compliance of data and privacy is paramount and a specialist provider would be required to help manage digital services required.

Lot 8 – Videography (maximum 4 suppliers) - TfGM are looking for dedicated video production agencies. Core services will primarily focus on producing high quality video content, editing, producing short & long versions and informing activity utilising insight to deliver results.