TFL 96033 - TfL Brand Licensing & Development

Concepts

• tfl brand licensing & development
• tfl 96033 - tfl brand licensing
• advertising and marketing
• tfl
• selected licensing partner
• tfl's creative assets
• recent high profile brand collaborations
• next brand licensing
• development agency
• provision of brand licensing

Location

Description

Transport for London is seeking Agency's for the provision of Brand Licensing and Development. This is a service concession contract. •Transport for London is looking for companies to bid to become their next Brand Licensing and Development agency • Recent high profile brand collaborations have included Kurt Geiger and The London Sock Exchange • New licensing agency will build on this and further expand how Transport for London's iconic designs are used on branded consumer goods within the UK and Overseas territories TfL's instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The selected licensing partner will help TfL go further with their plans to bring London's iconic transport provider to the world with exciting brand partnerships and products. TfL's creative assets also include the colourful moquettes which have decorated seats on buses and trains for many years, as well as the extensive poster and photo archive dating back to the early 20th century. The archive contains posters advertising travel to sporting events, tourist attractions and the much-loved art deco styles of the 1920s.

CPV Codes

• 79340000 - Advertising and marketing services
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 79342200 - Promotional services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The tender will be published on TfL's e-tendering platform- Procontract (https://procontract.due-north.com). The project reference is DN615276. All messages and tender submissions should be submitted via this platform. Advert https://procontract.due-north.com/Advert?advertId=8e19dba9-7149-ed11-811a-005056... TfL 96033- Brand Licensing and Development https://www.find-tender.service.gov.uk/Notice/030250-2022