TFL 96033 - TfL Brand Licensing & Development

Concepts

• tfl
• advertising and marketing
• tfl 96033 - tfl brand licensing
• tfl brand licensing & development
• next brand licensing
• recent high profile brand collaborations
• development agency
• selected licensing partner
• tfl’s creative assets
• commercialisation of tfl

Location

London:

Description

Transport for London is seeking Agency's for the provision of Brand Licensing and Development. This is a service concession contract. •Transport for London is looking for companies to bid to become their next Brand Licensing and Development agency • Recent high profile brand collaborations have included Adidas and The London Sock Exchange • New licensing agency will build on this and further expand how Transport for London’s iconic designs are used on branded consumer goods within the UK and Overseas territories TfL’s instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The selected licensing partner will help TfL go further with their plans to bring London’s iconic transport provider to the world with exciting brand partnerships and products. TfL’s creative assets also include the colourful moquettes which have decorated seats on buses and trains for many years, as well as the extensive poster and photo archive dating back to the early 20th century. The archive contains posters advertising travel to sporting events, tourist attractions and the much-loved art deco styles of the 1920s.

Total Quantity or Scope

Transport for London are seeking to appoint an agency to continue the management of its brand licensing programme, which is the commercialisation of TfL’s famous and extensive intellectual property portfolio and brand across varied consumer products, including but not limited to: - Apparel & accessories - Gift & stationery - Homewares - Publishing - Food & beverage - Toy & games - Experiential This is an opportunity to work with the TfL brand which has strong associations with London and is often thought of as ‘the London brand’. It is a brand which helped shape, develop and mould modern London into a dynamic and world leading city; a centre of art, fashion and design, a buzzing hub of culture which embraces diversity and creativity. It is these attributes that form our brand values, along with our customer promise ‘Every Journey Matters’.

Renewal Options

The contract initial term is 3 years with the option to extend for a further 2 years on a yearly basis.

CPV Codes

• 79340000 - Advertising and marketing services
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 79342200 - Promotional services

Indicators

• This is a one-off contract (no recurrence)
• Options are available.
• Renewals are not available.

Other Information

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