Student Brand Ambassadors

Concepts

• advertising campaign
• fcdo
• student brand ambassadors
• young people
• clear goal
• party-type destinations
• advertising and marketing
• commonwealth & development
• travel advice
• risky type activities

Location

United Kingdom:

Description

The Foreign, Commonwealth & Development Office (FCDO) has a requirement for a communications campaign to engage young people (18-25 years) and to influence them to read our Travel Advice, sign-up to email alerts, buy appropriate travel insurance and take personal responsibility for their safety overseas. The FCDO is keen to understand how we can best communicate with young people, in a way that resonates, to substantially increase their engagement with government advice. A clear goal is to reach young people travelling to party-type destinations, on gap years, doing adventure tourism and where they may undertake risky type activities overseas such as quad-biking for which they may not have the appropriate travel insurance. We are exploring options and ways to procure these services efficiently.

Total Quantity or Scope

The FCDO is keen to understand how we can best communicate with young people, in a way that resonates, to substantially increase their engagement with government advice. A clear goal is to reach young people travelling to party-type destinations, on gap years, doing adventure tourism and where they may undertake risky type activities overseas such as quad-biking for which they may not have the appropriate travel insurance. We are exploring options and ways to procure these services efficiently.

CPV Codes

• 79341400 - Advertising campaign services
• 79340000 - Advertising and marketing services

Other Information

As part of our early market engagement, we are issuing this Request for information to understand supply market capability and perspectives. The aim of the RFI is to help inform future contracting opportunities for a potential tender and to gauge the interest and ability of suppliers to provide this service. Your input will help inform our procurement strategy and sourcing options. ** PREVIEW NOTICE, please check Find a Tender for full details. ** This is not a call for competition or tender at this time. We have created PQQ 1293 to be used only to capture feedback from the market. To register if not already onto the FCDO tendering portal, follow the link to our below and register on the PQQ 1293 named "Student Brand Ambassadors - Market Testing only". Market Testing PQQ Link: https://fcdo.bravosolution.co.uk