City of Wolverhampton College Advertising and Marketing Services

A Tender Notice
by CITY OF WOLVERHAMPTON COLLEGE

Source
Find a Tender
Type
Contract (Services)
Duration
35.5 month
Value
___
Sector
PROFESSIONAL
Published
03 Mar 2023
Delivery
To 26 Sep 2026 (est.)
Deadline
17 Apr 2023 11:00

Concepts

Location

West Midlands

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.

Total Quantity or Scope

City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers. The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers. This will include, but is not limited to: • Campaign planning to allocated budget • Media buying • Account management • Offering a process for the college to provide campaign artwork • Advice and guidance on optimising ad artwork and copy • Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money

Renewal Options

36 month(s) from the commencement date, with 24 initial month(s) and option to extend 1x12 month(s)

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79341400 - Advertising campaign services
  • 79341200 - Advertising management services
  • 79341000 - Advertising services

Indicators

  • This is a one-off contract (no recurrence)
  • Options are available.
  • Renewals are not available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains