City of Wolverhampton College Advertising and Marketing Services

A Contract Award Notice
by CITY OF WOLVERHAMPTON COLLEGE

Source
Find a Tender
Type
Contract (Services)
Duration
35.5 month (est.)
Value
£106K
Sector
PROFESSIONAL
Published
12 Oct 2023
Delivery
To 26 Sep 2026 (est.)
Deadline
n/a

Concepts

Location

West Midlands

Geochart for 2 buyers and 1 suppliers

2 buyers

1 supplier

Description

City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.

Total Quantity or Scope

City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers. The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers. This will include, but is not limited to: • Campaign planning to allocated budget • Media buying • Account management • Offering a process for the college to provide campaign artwork • Advice and guidance on optimising ad artwork and copy • Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money

Award Detail

1 Sowden & Sowden (Hessle)
  • City of Wolverhampton College Advertising and Marketing Services
  • Reference: ca11975
  • Num offers: 3
  • Value: £106,147

Renewal Options

36 month(s) from the commencement date, with 24 initial month(s) and option to extend 1x12 month(s)

Award Criteria

QUALITY / SERVICE PROVISION 40.0
PRICE 60.0

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79341400 - Advertising campaign services
  • 79341200 - Advertising management services
  • 79341000 - Advertising services

Indicators

  • Options are available.
  • Award on basis of price.

Reference

Domains