International Market Research Services - Lot 1 Mixed Methods and Lot 2 Online Panels

A Tender Notice
by THE BRITISH BROADCASTING CORPORATION (BBC)

Source
Find a Tender
Type
Framework (Services)
Duration
4 year
Value
£-£7M
Sector
PROFESSIONAL
Published
13 Mar 2023
Delivery
To 31 Mar 2027 (est.)
Deadline
21 Apr 2023 13:00

Concepts

Location

United Kingdom:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

1. The BBC World Service is a leading international news broadcaster globally, providing programming and content for radio, television, online and other digital platforms in English and in 42 other languages across the world. The BBC WS reaches a combined global weekly audience of 492 million people and plays an important role bringing news to countries that can be both economically thriving and struggling and also can be enjoying democratic freedoms or can be under immense political pressures and can find itself blocked by stern regimes trying to control news in their country. The BBC World Service has a particular requirement for International research which involves conducting market research in a variety of markets around the world to better understand the local audience, their needs and wants as we look to expand our awareness and offer a relevant service from the BBC World Service to these countries. The research will inform strategic policy, commissioning and editorial decisions as well as ensuring audiences are at the heart of everything the BBC delivers. 2. The BBC intends to establish a Framework Agreement that provides a roster of Service Providers who will deliver International Market Research Services Under this framework, the BBC requires the delivery of a range of high quality research services – both large and small; that require the application of quantitative techniques and approaches that are robust, ethical and most appropriate to the aim of the projects. The BBC expects to appoint a minimum of 5 Tenderers to Lot 1 and Lot 2 of the Framework Agreement. The spend range over the term of 4 years for both lots (Lot 1 and Lot 2) is estimated to be between £5 - 7 million. The spend ranges are not committed spend ranges, and are therefore only an estimation of spend that could be made through the Framework Agreement.

Lot Division

1

This Lot is to supply quantitative market research solutions to address issues for an international media broadcast and digital brand working in developed and non-developed markets . Any Tenderer should be able to deliver a relevant methodological solution to the issue being addressed including with different language groups and underserved women and youth audiences. Issues could include advertising evaluation, proposition testing, product usage and attitude testing.
2

This Lot is to supply market research solutions using online panels for an international media broadcast and digital brand working in developed and non-developed markets. Any Tenderer should be able to provide a relevant panel solution addressing the needs to research different demographic, language and cultural groups in these types of markets. Typical projects include continuous brand tracker studies and digitally focused communication evaluation studies.

CPV Codes

  • 79310000 - Market research services

Indicators

  • This is a one-off contract (no recurrence)
  • Renewals are not available.
  • Professional qualifications are sought.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document.

Reference

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