Media Buying for Student Recruitment

Concepts

• higher education
• dundee
• recruitment services
• student recruitment marketing campaigns
• student recruitment
• media buying
• a media buying agency
• media buying for student recruitment
• media
• recruitment

Location

Dundee

Description

The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets. To achieve this, the University wish to engage the services of a media buying agency.

Total Quantity or Scope

To achieve this, the University wish to engage the services of a media buying agency

Renewal Options

The initial contract duration shall be for a 2-year period with the option to extend for a further 1 12-month duration period subject to successful delivery of the initial period as determined by the University of Dundee Marketing Client. The contract will serve both the central and business school marketing teams’ activities, though it may evolve to incorporate additional ad-hoc marketing activities to support additional schools within the University and regional marketing activity.

Award Criteria

CPV Codes

• 80300000 - Higher education services
• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 79413000 - Marketing management consultancy services
• 79340000 - Advertising and marketing services
• 79342000 - Marketing services
• 79342100 - Direct marketing services
• 79600000 - Recruitment services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Options are available.
• Renewals are available.
• Staff qualifications are relevant.
• Award on basis of price.

Other Information

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=750231. The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx. Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (SC Ref:750231) Download the ESPD document here: https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=750231