Media Buying for Student Recruitment

Concepts

• higher education
• dundee
• recruitment services
• student recruitment marketing campaigns
• student recruitment
• media buying
• a media buying agency
• media buying for student recruitment
• media
• recruitment

Location

Dundee

Description

The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets. To achieve this, the University wish to engage the services of a media buying agency.

Total Quantity or Scope

To achieve this, the University wish to engage the services of a media buying agency

Award Detail

Renewal Options

The contract will serve both the central and business school marketing teams’ activities, though it may evolve to incorporate additional ad-hoc marketing activities to support additional schools within the University and regional marketing activity.

Award Criteria

CPV Codes

• 80300000 - Higher education services
• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 79413000 - Marketing management consultancy services
• 79340000 - Advertising and marketing services
• 79342000 - Marketing services
• 79342100 - Direct marketing services
• 79600000 - Recruitment services

Indicators

• Options are available.
• Award on basis of price.

Other Information

(SC Ref:762287)