Media Buying and Channel Strategy Planning Service 2024 - 2027

A Contract Award Notice
by ENGLISH HERITAGE

Source
Find a Tender
Type
Contract (Services)
Duration
5 year (est.)
Value
£13M
Sector
PROFESSIONAL
Published
01 Dec 2023
Delivery
01 Apr 2024 to 31 Mar 2029 (est.)
Deadline
n/a

Concepts

Location

On behalf of English Heritage at local, regional and national level

Geochart for 2 buyers and 1 suppliers

2 buyers

1 supplier

Description

English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management

Award Detail

1 Mccann Erickson Central (Birmingham)
  • Media Buying and Channel Planning Strategy Service
  • Reference: prefeh00001945
  • Num offers: 4
  • Value: £13,000,000

Award Criteria

Quality 65.0
PRICE 35.0

CPV Codes

  • 79341000 - Advertising services

Indicators

  • Award on basis of price.

Other Information

Please note the awarded value includes value of media spend - in addition to service provision - across the maximum contract duration for this agreement.

Reference

Domains