2023-646 Social media requirements

Concepts

• coventry
• marketing services
• additional social media support
• social media
• business requirements
• our social media partner
• a social media partner
• social
• media
• advertising and marketing

Location

United Kingdom

Description

AHDB would like to procure a social media partner to deliver its domestic, consumer-facing ‘always-on’ social media activity, to help us creatively achieve our goals, whilst complying with legal obligations, and ensuring the best return on our levy payers’ money.The current brands are as follows:• We Eat Balanced (‘We’ will change to ‘Let’s’ Dec 2023)• Love Pork• Simply Beef & LambHowever, there’s potential for social media needs to change over time, depending on developing business requirements.The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.

Total Quantity or Scope

AHDB would like to procure a social media partner to deliver its domestic, consumer-facing ‘always-on’ social media activity, to help us creatively achieve our goals, whilst complying with legal obligations, and ensuring the best return on our levy payers’ money.The current brands are as follows:• We Eat Balanced (‘We’ will change to ‘Let’s’ Dec 2023)• Love Pork• Simply Beef & LambHowever, there’s potential for social media needs to change over time, depending on developing business requirements.AHDB’s total spend for social media is variable, depending on business requirements. The table below indicates an approximate spend over the last few years. Future spend may increase or decrease over the life of the new contract.Regardless of spend, we expect value for money and a strong return on investment.2023-24 £700-750k2022-23 £330k2021-22 £400kAHDB reserves the right, if required, to source additional social media support, as there may be instances where better value / specialist support can be achieved elsewhere. In such cases, our social media partner will be advised and consulted with accordingly.

Award Criteria

CPV Codes

• 79342000 - Marketing services
• 79340000 - Advertising and marketing services

Indicators

• Bids should cover the whole contract.
• Renewals are not available.
• Professional qualifications are sought.
• Award on basis of price.