3872.PS.LWM.23 Advertising - Media Planning and Buying

Concepts

• advertising and marketing
• sheffield
• advertising campaign
• media
• advertising
• advertise
• buying
• audiences
• full technical specification
• employersthe successful agency

Location

Sheffield

Description

The University of Sheffield would like to work with a single innovative and insight-led media planning and buying agency to advertise the University to our diverse range of audiences. This includes but is not limited to:1. UK Student Recruitment (undergraduate and postgraduate)2. International student recruitment3. Policymakers and funders, Global academics (professors and lecturers), Business leaders and employers4. Apprenticeships targeting 16-18 year olds and employersThe successful agency should have experience and expertise in effectively targeting the above audiences through the following channels:1. Social media advertising2. Paid search advertising3. Mobile advertising4. Display advertising5. Podcast advertising6. TV advertising7. Cinema advertising8. VOD advertising9. Audio advertising10. In-game advertising11. Print advertising12. Out of home advertising13. Any new or relevant platforms to target our audience appropriately

Total Quantity or Scope

Any new or relevant platforms to target our audience appropriatelyThe full technical specification can be found in the SQ and ITT documentation which will be available after you have expressed your interest on In-Tend. Tender Process and Documentation:This is an FTS Restricted tender exercise. The SQ and ITT can be downloaded by registering and expressing your interest on the University`s e-tendering system https://in-tendhost.co.uk/SheffieldIf you have any questions or comments in relation to this tender, they must be submitted via the In-tend System.Your tender response must also be submitted through InTend to arrive by the date and time specified. Late tenders will not be considered.

Renewal Options

Optional extention of +1 +1 years.

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services
• 79341400 - Advertising campaign services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Award on basis of price.