3872.PS.LWM.23 Advertising Services - Media Planning and Buying

Concepts

• advertising and marketing
• sheffield
• print advertising
• cinema advertising
• vod advertising
• tv advertising
• audio advertising
• home advertising
• podcast advertising
• display advertising

Location

Description

The University of Sheffield would like to work with a single innovative and insight-led media planning and buying agency to advertise the University to our diverse range of audiences. This includes but is not limited to: 1. UK Student Recruitment (undergraduate and postgraduate) 2. International student recruitment 3. Policymakers and funders, Global academics (professors and lecturers), Business leaders and employers 4. Apprenticeships targeting 16-18 year olds and employers The successful agency should have experience and expertise in effectively targeting the above audiences through the following channels: 1. Social media advertising 2. Paid search advertising 3. Mobile advertising 4. Display advertising 5. Podcast advertising 6. TV advertising 7. Cinema advertising 8. VOD advertising 9. Audio advertising 10. In-game advertising 11. Print advertising 12. Out of home advertising 13. Any new or relevant platforms to target our audience appropriately The full technical specification can be found in the SQ and ITT documentation which will be available after you have expressed your interest on In-Tend. Tender Process and Documentation:

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

This is an FTS Restricted tender exercise. The SQ and ITT can be downloaded by registering and expressing your interest on the University`s e-tendering system https://in-tendhost.co.uk/Sheffield If you have any questions or comments in relation to this tender, they must be submitted via the In-tend System. Your tender response must also be submitted through InTend to arrive by the date and time specified. Late tenders will not be considered. SQ (and ITT for info). The SQ and ITT can be downloaded by registering and expressing your interest on the University`s e-tendering system https://in-tendhost.co.uk/Sheffield If you have any questions or comments in relation to this tender, they must be submitted via the In-tend System. Your tender response must also be submitted through InTend to arrive by the date and time specified. Late tenders will not be considered. https://in-tendhost.co.uk/Sheffield