BTA1945 Global PR Evaluation Services

Concepts

• public relations
• global generated coverage
• global results
• global top line figures
• global access
• globally
• global
• individual market performance
• markets
• coverage highlight reports;7

Location

London

Description

VisitBritain/VisitEngland is seeking to procure a Global PR evaluation supplier that will be able to: 1. Analyse approximately 5,000 pieces of global generated coverage in print, broadcast (radio and television), online and blog/vlog format generated across 21 markets in local languages (could include multiple local languages in some markets, ie. India) by human readers;2. Evaluate and report quarterly on consumer and corporate coverage performance against a range of set metrics; bringing together both quantitative data to create qualitative insights;3. Receive coverage from individual media monitoring services being used by 21 VisitBritain/VisitEngland´s markets and process in your system in a GDPR compliant way;4. Provide global access to an online portal where results by market, results by grouping (globally and sub groups of markets) are visible in the system; 5. Provide access to an online analysis portal/dashboard per market and its ‘back end,’ where coverage can be tagged or categorised according to project or campaign;6. Allow UK users to downland submitted clips for evaluation from system for coverage highlight reports;7. Issue 23 licenses.Reporting Services Required 1. Weekly summary of coverage received for evaluation – sent to all global teams. 2. Ability to report on a particular market, campaign, and/or region.3. Full year-end report with all agreed key metrics outlined in a clear and easy to understand format for internal and external stakeholders. The report should also include global results and performance as well as individual market performance, inclusive of any learnings or insights.4. Monthly summary of global top line figures monthly (OTS)5. Quarterly summary of results (based on KPIs below) by market, and global, with breakdown of top line figures split by UK region (Scotland/Wales/N.Ireland/England/London) 6. Half Year executive summary reports7. Ability to report on PR set KPIs which are reviewed annually.Training Services Required1. Provision of a clear training plan and supporting documentation upon launch and subsequent training for new users of the system.2. Dedicated account manager.3. Team provided to VB/VE to assist with any technical needs or problem solving queries, available throughout the week.

Total Quantity or Scope

Team provided to VB/VE to assist with any technical needs or problem solving queries, available throughout the week.Interested suppliers can access the procurement documentation for this opportunity free of charge via the Atamis eprocurement system: https://visitbritain.force.com/s/WelcomeIf you have recently registered on the Atamis eProcurement portal for another VisitBritain requirement, you can use the same account. If not, you will first need to register your organisation on the portal.To register, you will need to:1. Go to the URL: https://visitbritain.force.com/s/Welcome2. Select ‘Click here to register!'3. Read and agree to the portal user agreement4. Complete the registration form, providing information including:— The full legal name of your organisation,— Your company registration number,— Your DUNS number-a unique nine-digit number provided to organisations free of charge by Dun & Bradstreet.— Whether your organisation is a Small –Medium Sized Enterprise (SME)— User and contact details.

Renewal Options

Initial one year contract with the option to extend for up to an additional two times one year periods.

CPV Codes

• 79416000 - Public relations services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Renewals are available.
• Staff qualifications are relevant.
• Award on basis of price and quality.

Other Information

Budget based upon an estimated ceiling figure of £186,000 (£62,000 per annum) over one year with an optional two x 12 (twelve) month extensions.