Media Buying Agency

A Contract Award Notice
by EDINBURGH NAPIER UNIVERSITY

Source
Find a Tender
Type
Contract (Services)
Duration
3 year (est.)
Value
£3M
Sector
PROFESSIONAL
Published
20 Feb 2024
Delivery
To 19 Feb 2027 (est.)
Deadline
n/a

Concepts

Location

Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ)

Geochart for 2 buyers and 1 suppliers

2 buyers

1 supplier

Description

Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.

Total Quantity or Scope

The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.

Award Detail

1 Hybrid Media (Bristol)
  • Reference: mer-enu-2324-prf507
  • Num offers: 8
  • Value: £3,314,200
  • Contractor is an SME.

Renewal Options

The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University’s sole discretion.

Award Criteria

(Technical) Relevant Experience 10.0
(Technical) Skill Set 10.0
(Strategy) Methodology 10.0
(Strategy) Ability to Achieve Objectives 10.0
(Strategy) Creativity and Innovation 10.0
(Audience) Audience Focus 10.0
(Implementation) Channel Outline 10.0
(Pitch) Team Chemistry 20.0
(Evaluation) Reporting and Measurement 7.0
PRICE 3.0

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79341400 - Advertising campaign services

Indicators

  • Options are available.
  • Award on basis of price.

Other Information

Contract value reflects the successful bidder's fees plus the paid-for media. Contract price includes agency fees and pass-through costs of paid media. (SC Ref:756009)

Reference

Domains