Media Buying Agency

Concepts

• edinburgh
• advertising and marketing
• media buying agency
• buying agency
• media strategy and buying agency
• media
• buying
• advertising campaign
• paid search
• tentpole campaigns

Location

Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ)

Description

Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.

Total Quantity or Scope

The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.

Renewal Options

Two further contract extensions each of 1 year may be activated at the University's sole discretion.

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services
• 79341400 - Advertising campaign services

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Financial restrictions apply.
• Professional qualifications are sought.
• Staff qualifications are relevant.
• Award on basis of price.

Other Information

The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 25682 . For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-pr... A summary of the expected community benefits has been provided as follows: The successful bidder will work with the Authority to consider what community benefits can be delivered through this Contract. These might include Student work placements and internships. For example, our School of Arts and Creative Industries partner our students with industry and community organisations to create enriching work-based projects. (SC Ref:750582)