Media Buying Services

Concepts

• advertising and marketing
• leeds
• media buying services
• media
• buying
• leeds trinity university
• increased student numbers
• university
• student numbers
• leeds trinity university - make

Location

LEEDS

Description

The University is seeking to appoint an experienced supplier for the provision of media buying services. One of the University's main challenges is growth in student numbers and we are competing for this growth in an increasingly competitive higher education environment. The fundamental issue from a marketing and communications perspective is therefore to improve the awareness and perception of Leeds Trinity University leading to increased student numbers.

Total Quantity or Scope

One of the University's main challenges is growth in student numbers and we are competing in an increasingly competitive higher education environment. The fundamental issue from a marketing and communications perspective is therefor to improve the awareness and perception of Leeds Trinity University leading to increased student numbers. The following strategy therefore needs to drive all activity: - Drive awareness - Make audiences aware of Leeds Trinity University - Drive Trial to Open Days and/or Apply to Leeds Trinity University - Make audiences experience what Leeds Trinity University has to offer - Drive conversion - Make audiences select Leeds Trinity University as their 1st choice - Drive advocacy - Make audiences be brand ambassadors of Leeds Trinity University

Award Detail

Renewal Options

1. The agreement will be effective immediately upon award. 2. The agreement will be subject to annual review and will be renewed subject to satisfactory performance and continual demand. 3. The intended duration of the agreement is five years. 4. Following the initial term, the university reserves the right to further extend the agreement by 2 periods of 12 months, subject to supplier performance and continued demand.

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Options are available.
• Award on basis of price.