Media Buying Services

Concepts

• advertising and marketing
• leeds
• media buying services
• media
• buying
• leeds trinity university
• increased student numbers
• university
• student numbers
• leeds trinity university - make

Location

LEEDS

Description

The University is seeking to appoint an experienced supplier for the provision of media buying services. One of the University's main challenges is growth in student numbers and we are competing for this growth in an increasingly competitive higher education environment. The fundamental issue from a marketing and communications perspective is therefore to improve the awareness and perception of Leeds Trinity University leading to increased student numbers. Instruction and accessing the tender documents: The procurement will be conducted exclusively via the university's e-tendering website, where all documentation can be found and downloaded: https://neupc.delta-esourcing.com/members/leeds-trinity-university/ Accessing a Tender Opportunity via the university's e-tendering website: Once you have created a supplier profile, to respond to an opportunity, click 'Response Manager' or 'View Invites and Responses'. You will then be presented with a list of all opportunities your organisation has previously worked on and will be given the option of viewing current invites or entering the access code to begin responding to a new opportunity. Notes: Project: PFB042LTU Media Buying Services Access Code: 55CVNK6942

Total Quantity or Scope

The fundamental issue from a marketing and communications perspective is therefore to improve the awareness and perception of Leeds Trinity University leading to increased student numbers. The following strategy therefore needs to drive all activity: - Drive Awareness - Make audiences aware of Leeds Trinity University - Drive Trial to Open Days and/or Apply to Leeds Trinity University - Make audiences experience what Leeds Trinity University has to offer - Drive Conversion - Make audiences select Leeds Trinity University as their 1st choice - Drive Advocacy - Make audiences be brand ambassadors of Leeds Trinity University

Renewal Options

Tenders for a superseding arrangement will likely be invited 6 months before the expiry of this agreement. 1. The agreement will be effective immediately upon award. 2. The agreement will be subject to annual review and will be renewed subject to satisfactory performance and continued demand. 3. The intended duration of the agreement is five years. 4. Following the initial term, the university reserves the right to further extend the agreement by 2 periods of 12 months, subject to supplier performance and continued demand.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Options are available.
• Renewals are available.
• Award on basis of price and quality.