NMRN Brand Development Programme

Concepts

• portsmouth
• market and economic research
• brand development support services
• brand propositions
• brand position
• nmrn brand development programme
• nmrn
• a brand portfolio
• a brand strategy
• a generation" brand development programme

Location

Description

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation. We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models. The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.

CPV Codes

• 79300000 - Market and economic research; polling and statistics
• 79413000 - Marketing management consultancy services

Indicators

• Contract is suitable for SMEs.

Other Information

The tender is split into two lots, please see the ITT for specific information related to this. The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this. All clarifications are to be sent to tenders@nmrn.org.uk ITT Tender Documentation. Annex D-E-F should be completed in full and returned as part of the tender. NMRN ITT Brand Development Programme.docx Regular questions regarding the ITT's Selection Questionnaire NMRN Guidance and FAQs for Suppliers [SQ]v2.pdf Annex A- Full scope of requirement for this tender opportunity Brand Development Programme Annexe A_Scope of Service- FINAL.pdf The NMRN's draft standard terms and conditions, please send any clarifications regarding this to the NMRN as we will listen to constructive considerations NMRN Std Terms and Conditions- Sample Copy.pdf