NMRN Brand Development Programme

A Contract Award Notice
by THE NATIONAL MUSEUM OF THE ROYAL NAVY

Source
Contracts Finder
Type
Contract (Services)
Duration
2.5 month
Value
£75K-£100K
Sector
PROFESSIONAL
Published
29 Jul 2024
Delivery
21 May 2024 to 31 Jul 2024
Deadline
26 Apr 2024 11:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation. We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models. The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.

Award Detail

1 Johnson Banks Design (London)
  • Value: £39,987

CPV Codes

  • 79300000 - Market and economic research; polling and statistics
  • 79413000 - Marketing management consultancy services

Indicators

  • Contract is suitable for SMEs.

Other Information

The tender is split into two lots, please see the ITT for specific information related to this. The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this. All clarifications are to be sent to tenders@nmrn.org.uk

Reference

Domains