Through the Line Creative

Concepts

• transport services
• creative work
• creative
• road users
• road user
• effective marketing campaigns
• 1st june
• individual integrated campaign briefs
• tfl
• campaigns

Location

LONDON

Description

This is a Call for Competition under PCR (2015) on behalf of Transport for London inviting candidates to enter the prequalification phase for Through the Line Creative services. Expressions of interest are invited by completion of a Supplier Selection Questionnaire (SSQ), which is found at the SAP ARIBA address above. Transport for London (TfL) wishes to appoint a best-in-class creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives. The Service Provider must be capable of long-term strategic thinking for the TfL brand across the full portfolio, as well as for individual integrated campaign briefs. Our marketing and behaviour change programmes are aligned to the Mayor's Transport Strategy, TfL's business plan and the Customer Strategy. The current priorities (which are subject to change once the new Mayor's Transport Strategy is issued) include campaigns to: • Encourage more use of public transport and more walking and cycling. • Encourage drivers to drive more safely. • Encourage safer behaviour and reduce antisocial behaviour on public transport. • Maximise engagement and behaviour change around road user charging with road users. • Help manage TfL's reputation and its drivers, particularly care, trust and momentum. • Reach all of London's diverse communities, particularly those from Black and Asian minority heritage and those with a disability. The services are required to commence from 1st June 2025. The Creative Agency Framework will allow TfL and the London Legacy Development Corporation (LLDC) to utilise an agency for any marketing and behaviour change projects. These projects play an important role providing information to customers around multiple TfL initiatives and services. Key objective: A framework is required to enable TfL to plan and deliver effective marketing campaigns in support of business objectives, specifically, to provide through-the-line strategic thinking, off-line below-the-line planning and buying, print management and development and production of creative work. To be able to participate in the tender, suppliers must be registered on TfL's SAP Ariba system. Details are provided in this notice.

Total Quantity or Scope

TfL is seeking a Creative Agency to support its marketing and behaviour change projects. TfL requires a contract to be put in place for 1st June 2025. TfL is conducting a competitive tender for this Contract for a duration of two (2) years from the Contract Commencement Date with the option, at the Authority's Sole Discretion, to extend for further periods up to a maximum of three (3) years.

Renewal Options

This contract will be re-tendered prior to contract expiry. Extension for up to 36 months.

CPV Codes

• 60000000 - Transport services (excl. Waste transport)

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Options are available.
• Renewals are available.
• Professional qualifications are sought.
• Award on basis of price and quality.

Other Information

To be able to participate in the tender, suppliers must be registered on TfL's SAP Aribasystem. To express an interest for this contract, interested bidders must BOTH confirm by email to neilmckenzie@tfl.gov.uk to express their interest in the opportunity AND complete Ariba registration, if required. Upon completion of registration and confirmation that the bidder has been invited to the Sourcing Event in Ariba, the interested bidder will have unrestricted and full access to the procurement documents, free of charge through their dashboard when they login to Ariba at https://service.ariba.com/Supplier.aw. Any additional information can be obtained from the above mentioned email address. Economic operators need to complete and submit a response to the relevant procurement documents by the deadline date set out in these documents. To register or to check if you are already registered in Ariba log on to https://service.ariba.com/Supplier.aw. Interested participants must read the instructions carefully before proceeding with registration and are advised to satisfy themselves that they understand all the requirements of this opportunity and the procurement exercise before submitting their response. For help on uploading your responses, please refer to https://support.ariba.com/Adapt/Ariba_Network_Supplier_Training. If the problem persists please contact Ariba_Supplier_Enablement@tfl.gov.uk. Please note, even if you are already a registered supplier on SAP Ariba you must without any delay confirm to the Procurement Lead neilmckenzie@tfl.gov.uk your intention to participate in this opportunity and your details as follows, so that the Procurement Lead can manually add vital details to the Sourcing Event on SAP Ariba. You must provide: - your single point of contact first name and surname - your email address - your position in the organisation - your organisation name