TFGM Metrolink On Vehicle Advertising

Concepts

• advertising and marketing
• manchester
• advertising apparatus
• exclusive advertising rights
• advertising spaces
• advertising
• tfgm metrolink
• metrolink vehicles
• metrolink
• the metrolink advertising

Location

Manchester

Description

Services contract relating to Metrolink On-Vehicle advertising concession agreement, due to expire on 31 December 2024. The current incumbent supplier generates revenue by utilising Metrolink vehicles and advertising spaces for advertising, then shares this revenue with TFGM. TfGM is now seeking an additional 18-month provision of these services, and this notice provides transparency around the reasons for this single source requirement, and of TfGM’s intention to tender for new service and supply contract in 2025. The contract can be terminated following 12 months on 1 months’ notice to provide TfGM flexibility for the start date of the proceeding contract in 2026. The decision to contract with Global Outdoor is based on the need to maintain continuity of service provision until a full review has been completed prior to launch of a procurement exercise to award a long-term contract. TfGM anticipates this will be advertised in early 2025 once the full scope of the services and supplies has been determined and route to market agreed. TFGM have considered that a change in contractor at this stage would cause significant disruption to the procurement process and may end up costing more

Total Quantity or Scope

The services to be provided under the proposed contract will include the Metrolink advertising as well as access to advertising apparatus for exclusive advertising rights across Greater Manchester for a period of 18 months. During this period the procurement of a new services contract may be progressed and transitional arrangements to migrate to the new service may be executed.

Award Detail

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

Legal Justification

The proposed contract extension incorporates on-vehicle Metrolink advertising. The current supplier generates revenue from Metrolink on-vehicle advertising (and which is shared with TfGM). It has been concluded that a change in contractor at this stage would cause significant disruption to the procurement process and may end up costing more. The proposed extension allows for ongoing service provision from the incumbent supplier until a full review has been completed prior to launch of a procurement exercise. This would significantly facilitate the award of (a) more comprehensive and wider reaching long-term contract(s) regarding the provision of advertising services and marketing across Greater Manchester. TfGM anticipates [this or these contracts] will be advertised in early 2025 once the full scope of the services and supplies has been determined and route to market agreed