Agent for IMAX Advertising Wrap at BFI IMAX
A Contract Award Notice
by BRITISH FILM INSTITUTE
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- 5 year (est.)
- Value
- £1
- Sector
- PROFESSIONAL
- Published
- 21 Apr 2022
- Delivery
- To 14 Apr 2029 (est.)
- Deadline
- n/a
Concepts
Location
London
2 buyers
- British Film Institute London
1 supplier
- Ocean Outdoor London
Description
The BFI IMAX building is located in the centre of the Waterloo roundabout in Central London in a prominent position opposite Waterloo Station. The building was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects. The BFI IMAX, circular in design, has an internal drum referred to as the advertising wrap. It is not a digital screen but it has the largest canvas in the UK measuring 1,734m², supported by the latest technology in LED (48,000 LEDs). This is both dynamic and fully programmable and has the functionality to use every colour.The contract with the incumbent provider expires on 31 March 2022 and the BFI is offering the opportunity to the market to act as its advertising agent. For avoidance of doubt, the opportunity is not offered as a lease of the advertising wrap.
Award Detail
| 1 | Ocean Outdoor (London)
|
Award Criteria
| Quality | 40.0 |
| Revenue | 60.0 |
CPV Codes
- 79341000 - Advertising services
- 22462000 - Advertising material
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
Indicators
- Award on basis of price and quality.
Reference
- FTS 010346-2022