TfL Advertising Concessions for Rail (including London Underground) and Bus Shelters
A Tender Notice
by TRANSPORT FOR LONDON
- Source
- Find a Tender
- Type
- Concession (Services)
- Duration
- 8 year
- Value
- £2B
- Sector
- PROFESSIONAL
- Published
- 18 Oct 2023
- Delivery
- To 04 Oct 2032 (est.)
- Deadline
- 18 Nov 2023 17:00
Concepts
Location
London
2 buyers
- Transport for London London
Description
Both of TfL's main revenue generating Out of Home (OOH) advertising concessions - for Rail (including London Underground) and Bus Shelters - expire on 31 March 2025 and new contracts need to be placed in time to provide contractual cover and secure a lucrative revenue stream for TfL. Both the Rail (including London Underground) and Bus Shelter advertising concessions are to be tendered at the same time. They will be tendered as 1 procurement comprising 2 Lots and resulting in 2 separate contracts: - Rail advertising concession - Bus Shelter advertising concession Lot 1 Transport for London (TfL) is seeking to place an advertising concession with an concessionaire to commence from 1 April 2025 for the Rail to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and TfL. Parties wishing to submit a tender for this opportunity must register on the SAP Ariba portal, guidance for which is contained in the SQ. Lot 2 Transport for London (TfL) is seeking to place an advertising concession with a concessionaire to commence from 1 April 2025 on its Bus Shelter estate to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and TfL. Parties wishing to submit a tender for this opportunity must register on the SAP Ariba portal, guidance for which is contained in the SQ.
Lot Division
| 1 | Rail (including London Underground) advertising concession
The concession involves the right to sell and display advertising on all Rail stations and rolling stock on the following transport services: - London Underground - Elizabeth line - London Overground - Docklands Light Railway - Trams - Victoria Coach Station This consists of traditional assets of varying formats from 4 sheets to 96 sheets, as well as a range of digital assets including Digital 6 Sheets, Digital 12 Sheets, Escalator Panels, Escalator Ribbons, large scale Landmarks/Video Walls, and Digital Runways (integrated into platform edge doors). The concessionaire will be responsible for the posting/scheduling of adverts and the installation and maintenance of all advertising assets. |
| 2 | Bus Shelter advertising concession
The concession involves the right to sell and display advertising on TfL's bus shelter estate throughout the Greater London area. This consists of more than 4,700 bus shelters carrying 9,500 traditional paper advertising panels and 612 digital panels. The concessionaire will be responsible for posting adverts on the traditional poster panels, as well as the scheduling of adverts across the digital network. The maintenance and cleaning of the bus shelters is conducted by third parties, but the concessionaire will be responsible for the maintenance and cleaning of the traditional panels and the installation, maintenance, and cleaning of the digital advertising panels on the bus shelters. |
CPV Codes
- 79340000 - Advertising and marketing services
Indicators
- Restrictions apply to the lot award allocation.
- Bids should cover one or more lots.
- Bids should cover the whole contract.
- Performance considerations apply.
- Professional qualifications are sought.
- Award on a basis other than price and quality.
Other Information
Contracts under both Lots will be 96 months with option (at TfL's discretion) to extend by up to a further 24 months. For avoidance of doubt, the value stated herein is for the full 10 years (120 months). Financial Aspects The concessionaire will pay TfL a share of the gross revenue. (No minimum annual guarantee is expected). Capital Expenditure (CAPEX) will be funded by TfL and expected that the concessionaire(s) will repay the investment from revenue over 5 years on a straight-line basis, at an expected interest rate of 6.29%. Guidance for Participation The Selection Questionnaire (SQ) will be live via the e-procurement platform, SAP Ariba. In order to receive access to the tender (SQ and ITT documentation), you must be registered on the SAP Ariba platform via the address indicated: https://s1-eu.ariba.com/Sourcing/Main/ad/selfRegistration?realm=TfL Please note that the password should contain a capital letter, a number and also a special character. If already an account holder on SAP Ariba, the Respondent will log in using its log in details. The Respondent will also need to confirm its email address and confirm in SAP Ariba what type of goods/services they supply. Once registered, please email AdvertisingConcessions@tfl.gov.uk to complete the registration process and gain access to the procurement documentation. The email should contain the Respondent's Business Network ID and the Respondent's company name, username, and administrator email with which the Respondent used to register on SAP Ariba. Please note, you will not be able to access the procurement documentation unless your registration is complete. This should be completed as soon as possible to avoid delays. Once on the procurement's main home page on SAP Ariba, Respondents must click the 'Intend to Participate' icon at the top of the page between 'Download Content' and 'Decline to Participate' in order to fully register against the contract opportunity. Any questions or issues please contact AdvertisingConcessions@tfl.gov.uk
Reference
- FTS 030824-2023