TfL Concessions for Rail (Including London Underground) and Bus Shelters

A Concession Contract Award
by TRANSPORT FOR LONDON

Source
Find a Tender
Type
Contract (Services)
Duration
8 year
Value
£3B
Sector
PROFESSIONAL
Published
04 Oct 2024
Delivery
To 04 Oct 2032 (est.)
Deadline
n/a

Concepts

Location

LONDON

Geochart for 2 buyers and 2 suppliers

2 buyers

2 suppliers

Description

It is not considered that any of the procurement regulations applied to this competition. However, on a voluntary basis, in order to run a transparent, auditable and fair process, TfL has conducted the procurement based on the requirements of the Concession Contracts Regulations 2016 (CCR).

Lot Division

1 Rail (including London Underground) Advertising Concession

The concession involves the right to sell and display advertising on all Rail stations and rolling stock on the following transport services: - London Underground - Elizabeth line - London Overground - Docklands Light Railway - Trams - Victoria Coach Station This consists of traditional assets of varying formats from 4 sheets to 96 sheets, as well as a range of digital assets including Digital 6 Sheets, Digital 12 Sheets, Escalator Panels, Escalator Ribbons, large scale Landmarks/Video Walls, and Digital Runways (integrated into platform edge doors). The concessionaire will be responsible for the posting/scheduling of adverts and the installation and maintenance of all advertising assets.
2 Bus Shelter Advertising Concession

The concession involves the right to sell and display advertising on TfL's bus shelter estate throughout the Greater London area. This consists of more than 4,700 bus shelters carrying 9,500 traditional paper advertising panels and 612 digital panels. The concessionaire will be responsible for posting adverts on the traditional poster panels, as well as the scheduling of adverts across the digital network. The maintenance and cleaning of the bus shelters is conducted by third parties, but the concessionaire will be responsible for the maintenance and cleaning of the traditional panels and the installation, maintenance, and cleaning of the digital advertising panels on the bus shelters.

Award Detail

1 Global Outdoor Media (London)
  • Rail (including London Underground) Advertising Concession
  • Num offers: 3
  • Value: £2,322,600,000
2 Jcdecaux (London)
  • Bus Shelter Advertising Concession
  • Num offers: 2
  • Value: £1,063,200,000

CPV Codes

  • 79341000 - Advertising services

Indicators

  • Award on a basis other than price and quality.

Other Information

The contract will be for 96 months with option (at TfL's discretion) to extend by up to a further 24 months. For avoidance of doubt, the value stated herein is for the full 10 years (120 months). The Advertising Commencement Date is 01 April 2025.

Reference

Domains