(NU/1589-7) Web content development services

Concepts

• business services
• newcastle
• newcastle university marketing department
• web content development services
• web content development
• rewrite newcastle university content
• effective web content
• content design principles
• content workflow system
• university’s web content guidelines

Location

Newcastle

Description

The Newcastle University Marketing Department are seeking to appoint an agency on retainer for four months to support with the following key services: • Web content development o Write and edit effective web content:  Using user centred content design principles  Optimised for appropriate readability  Optimised for search engines and mobile devices  To meet the University’s web content guidelines and standards o Rewrite Newcastle University content so it is more suitable for the web o Use our content workflow and WCMS to develop and publish content • Webpage page creation o Use our content workflow system, GatherContent, to manage content creation and approvals processes o Publish approved web content using our WCMS TerminalFour. TerminalFour is a developer and provider of a digital marketing and web content management systems (WCMS), specialising in providing WCMS to educational institutions throughout the world.

Total Quantity or Scope

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms. This opportunity was sent to suppliers on Lot 1 (Web Services, SEO and digital content) and Lot 2 (Graphic Design Print, Branding, Copywriting) suppliers of the Dynamic Purchasing System (NU1589) due to the cross over nature of requirements involving the creation of web content and copywriting.

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 48000000 - Software package and information systems

Indicators

• Award on basis of price.