(NU/1589-1) Digital PR for NICA (National Innovation Centre for Ageing)

Concepts

• nica
• business services
• newcastle
• digital pr
• national exposure
• pr agency
• national innovation centre
• digital content
• national innovation centre for ageing
• national publications

Location

Newcastle

Description

NICA has recently rebuilt their website to gain independence from Newcastle University and ensure their digital presence better aligns with what they represent. This website will be going in October 2020. The next step for NICA is to start building a ‘footprint’ in the North East. Specifically, NICA wants to increase their PR efforts. There are two main requirements from press: local/national exposure and international exposure. NICA require a PR agency with strong local connections. The agency will be supplied with plenty of assets to work from, including branded materials and internal support. The agency will be required to gain regional and national exposure for NICA, showcasing events, expansions, new innovations and more. Applicants responding must be able to demonstrate: • A network of regional contacts • Evidence of working within the research sector • Evidence of existing clients’ exposure featured in regional and national publications • Examples of reporting methods, including KPIs

Total Quantity or Scope

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms. This opportunity was sent to suppliers on Lot 3 of the DPS (NU1589).

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72000000 - IT services: consulting, software development, Internet and support

Indicators

• Award on basis of price.