(NU/1589 – 21) Business Development & Enterprise Marketing - Web Development

Concepts

• business services
• business development & enterprise marketing
• business development & enterprise
• newcastle upon tyne
• business development
• ongoing work of bde marketing
• enterprise marketing
• newcastle university marketing department
• web pages
• current bde web estate

Location

United Kingdom:

Description

We are seeking to appoint a supplier to rebuild the web pages for our Business Development & Enterprise (BDE) offering. This will include the creation of digital content (eg. video, animation photography) to support new web pages. Our current BDE web estate [https://www.ncl.ac.uk/work-with-us/expert-solutions/] is central to the reinvigoration, consolidation and ongoing work of BDE marketing. The current BDE pages sit within a section called ‘Work with us’. The supplier will work with marketing colleagues to propose how the new website could sit within the current web estate at ncl.ac.uk. The supplier will also work to develop how our BDE offer is presented, the stories and produce a production plan before completing the filming and editing work. The supplier specifically is required to have the ability to provide the following services: 1) Create a new BDE website 2) Produce 1 overview video that speaks to a business/not-for-profit audience about what Newcastle University can offer by way of support to them a) Supply alternate cuts of the videos for use in different placements 3) Supply projects and raw assets for in-house use after completion

Total Quantity or Scope

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72000000 - IT services: consulting, software development, Internet and support

Indicators

• An E-Auction may be used.

Other Information

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