(NU/1589-28) NICRE (National Innovation Centre for Rural Enterprise) Website and Content Development
A Contract Award Notice
by NEWCASTLE UNIVERSITY
- Source
- Find a Tender
- Type
- Dps (Services)
- Duration
- 5 month (est.)
- Value
- £34K
- Sector
- TECHNOLOGY
- Published
- 30 Jun 2021
- Delivery
- To 31 Jul 2023 (est.)
- Deadline
- n/a
Concepts
Location
United Kingdom:
1 buyer
- Newcastle University Newcastle upon Tyne
1 supplier
- Works Advertising & Design Chester le Street
Description
We are seeking to appoint a supplier to work with NICRE to build a new website, develop interactive toolkits and create an explainer animation. • User research and proto personas We have carried out some market segmentation work and our three centres have a firm grasp of their audiences in their respective geographic areas in England (North East, South West and Midlands). We are keen to develop our understanding of the segments through the development of proto personas, which will provide a foundation to the website development and present opportunities for personalisation. A proposal for the approach to verify the segments with user research to create proto personas should be included as part of this tender. • New website build NICRE’s existing website was always designed to be an embryonic site for our first few months and while it states our aims and gives an overview of our activities, it does not meet our needs as we develop and look to the future. The development of our new website should be heavily informed by user experience, search engine optimisation and be consistent with the NICRE brand. • Toolkit development We are working on the development of two toolkits that will require creative treatment to turn them into interactive and downloadable online resources for our audiences. Creative outputs may include long form content, fact sheets, infographics and short videos, depending on the required outputs of the toolkit. A third toolkit is being developed independently and the resources will be made available for incorporation into the site. • Explainer animation We want digital content that speaks to our audiences and is usable on a variety of platforms. The animation will give an overview of NICRE, explain what we do and explore our role in fostering rural enterprise.
Total Quantity or Scope
• User research and proto personas We have carried out some market segmentation work and our three centres have a firm grasp of their audiences in their respective geographic areas in England (North East, South West and Midlands). … • New website build NICRE’s existing website was always designed to be an embryonic site for our first few months and while it states our aims and gives an overview of our activities, it does not meet our needs as we develop and look to the future. … • Toolkit development We are working on the development of two toolkits that will require creative treatment to turn them into interactive and downloadable online resources for our audiences. … • Explainer animation We want digital content that speaks to our audiences and is usable on a variety of platforms.
Award Detail
| 1 | Works Advertising & Design (Chester le Street)
|
Award Criteria
| Ability to meet programme timeline | P/F |
| Ability to meet the requirement | 40 |
| Portfolio examples of similar content | 30 |
| price | 30 |
CPV Codes
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 72210000 - Programming services of packaged software products
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 79413000 - Marketing management consultancy services
- 79342000 - Marketing services
- 72212481 - Sales or marketing software development services
- 72212480 - Sales, marketing and business intelligence software development services
Indicators
- An E-Auction may be used.
Other Information
** PREVIEW NOTICE, please check Find a Tender for full details. **
Reference
- ocds-h6vhtk-02c1bb
- FTS 014920-2021