(NU/1589 – 11) Digital Media Production Support

Concepts

• newcastle
• business services
• newcastle university marketing department
• digital media production support
• social media
• internal production team
• digital content
• creation of a variety of digital creative projects
• digital production support
• media buying

Location

Newcastle

Description

We are seeking to appoint a supplier to provide digital production support on a monthly retainer basis. The supplier will work alongside an internal production team to increase capacity for the creation of a variety of digital creative projects.

Total Quantity or Scope

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 48224000 - Web page editing software package

Indicators

• Award on basis of price and quality.

Other Information

Content produced by the supplier will need to compliment in style and tone, existing materials produced in-house and by third party suppliers. When developing new content with no existing precedent the supplier will need to ensure the final production is in-line with the established University brand guidelines. It is expected the retainer would be for, on average but not a guaranteed, 40 hours a month. The winning supplier would be expected to provide flexibility in monthly allowances around this average. For example, 20 hours one month followed by 60 hours in the following. This opportunity will be advertised to Lot 1 (Web Services, SEO and digital content) suppliers of the Dynamic Purchasing System (NU1589).