(NU/1589-12) Digital Media Production Support

Concepts

• newcastle
• business services
• digital media production support
• internal paid media team
• flexible media
• channel media campaigns
• digital content
• media plans
• social media
• value of each media plan

Location

Newcastle

Description

We are seeking to appoint a supplier to provide flexible media buying support for both digital, out of home and print advertising as well as conference and award sponsorship. The supplier will work alongside an internal paid media team to support the creation and booking of paid media plans across a range of advertising channels. It is expected the value of each media plan will be between £10,000 and £100,000 inclusive of VAT. It is estimated there will be at least 3 media plans required within the contract period The supplier specifically is required to have the ability to provide the following services and experience: • Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment • Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector • Knowledge and experience booking campaigns • Provide detailed campaign attribution and KPI measurements for all media plans • Provide full campaign reporting and optimisation as part of all media plans • Provide support on creative optimisation and testing • Provide regular insight into industry best practice, trends and future placement opportunities • Provide a single Account Manager for all campaigns This opportunity will be advertised to Lot 3 suppliers of the Dynamic Purchasing System (NU1589).

Total Quantity or Scope

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72000000 - IT services: consulting, software development, Internet and support

Indicators

• Award on basis of price and quality.