(NU1589-6) Agency Support for NICD (National Innovation Centre for Data)

Concepts

• national innovation centre for data
• business services
• newcastle
• next phase of nicd
• agency support
• newcastle university
• increase marketing efforts
• information technology
• newcastle university marketing department
• separate entity

Location

Newcastle

Description

Within the last year, the NICD ‘site’ (currently a subfolder with the main ncl.ac.uk domain) has undergone an internal re-development. However, we’re keen to establish ourselves as a separate entity to Newcastle University, and want to not only re-develop the website, but increase marketing efforts across digital channels. We are seeking to appoint a supplier to work on the next phase of NICD, to build a new website, and support on audience segmentation and the development of content. The supplier needs to have the ability to understand quite complex topics and services, and translate these services into a fluid, content-focussed user-journey. The following three areas have been identified as a primary focus for this next phase. 1. New website build 2. Audience segmentation 3. Content strategy

Total Quantity or Scope

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms. This opportunity was sent to suppliers on Lot 1 of the DPS (NU1589).

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72000000 - IT services: consulting, software development, Internet and support

Indicators

• Award on basis of price.