(NU/1589-27) Chinese Social Media Management

Concepts

• newcastle upon tyne
• business services
• newcastle university
• wechat
• youku
• chinese social media management
• day management of newcastle university
• organic social media management
• enquiry management
• marketing management

Location

United Kingdom:

Description

The successful supplier is required to have the ability to provide the following services and experience: Organic social media management • Day-to-day management of Newcastle University’s Weibo, WeChat and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings • Support live-streaming chats with staff/students and virtual open days, when required • Input and content recommendations for our student content interns. • The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. • Content production – while most raw content will be supplied by Newcastle University’s teams, translation and reformatting will be required and we would expect the appointed agency to complete this. • Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements • Provide recommendations on content best practice and trends • Provide a named Account Manager • Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University’s China Office. Paid media • Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu • Provide detailed campaign attribution and KPI measurements for all media plans • Provide full campaign reporting and optimisation as part of all media plans • Provide support on creative optimisation and testing • Provide regular insight into industry best practice, trends and future placement opportunities • Provide a single Account Manager for all campaigns

Total Quantity or Scope

• Day-to-day management of Newcastle University’s Weibo, WeChat and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings • Support live-streaming chats with staff/students and virtual open days, when required • Input and content recommendations for our student content interns. • The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. • Content production – while most raw content will be supplied by Newcastle University’s teams, translation and reformatting will be required and we would expect the appointed agency to complete this. • Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. … • Provide recommendations on content best practice and trends • Provide a named Account Manager • Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University’s China Office. … • Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu • Provide detailed campaign attribution and KPI measurements for all media plans • Provide full campaign reporting and optimisation as part of all media plans • Provide support on creative optimisation and testing • Provide regular insight into industry best practice, trends and future placement opportunities • Provide a single Account Manager for all campaigns

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72210000 - Programming services of packaged software products
• 48480000 - Sales, marketing and business intelligence software package
• 48481000 - Sales or marketing software package
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 72212481 - Sales or marketing software development services
• 72212480 - Sales, marketing and business intelligence software development services

Indicators

• An E-Auction may be used.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **