(NU/1589-32) Wellcome Trust Translational Partnership (WTTP) Website and Content Development

Concepts

• wellcome trust translational partnership
• business services
• newcastle upon tyne
• new website
• wttp
• development of our new website
• content development
• digital content
• ncl.ac.uk website
• software development

Location

United Kingdom:

Description

We are seeking to appoint a supplier to work with the WTTP (Wellcome Trust Translational Partnership) to design and build a new website, with an optimal user experience and interactive infographics to display complex information. The development of our new website should be informed by user experience, search engine optimisation and be creatively designed to express a complex landscape in a clear format. The supplier is required to provide the following deliverables and services: a) The supplier must be able to provide and demonstrate strong project management skills in delivering this website. It is being built to strict timescales and involves key stakeholders within the University. The account management should take the form of regular weekly meetings and daily updates on progress made, identifying issues as they arise and seeking to actively overcome them in collaboration with the University b) Use the outputs of the user research and proto personas to develop clear top tasks and user journeys for each audience c) Use the outputs of the user research and proto personas to identify key words for SEO d) Develop the website on the ncl.ac.uk website using the TerminalFour v8 template and the existing Content Management System e) Develop the information architecture for the website f) Develop the new website using accessibility, performance and usability best practices whilst adhering to University web standards g) Develop and incorporate two interactive infographics to display content h) Provide a searchable format for sharing information related to different facilities, infrastructure and funding that can easily be maintained and added to after initial build i) Provide a full QA review of the site for accessibility, usability and performance optimisation before final sign-off for go-live. j) Provide copywriting of content to University writing for web standards to ensure consistency and use of keywords across the site k) Set-up tracking and analytics reports/dashboard for the ongoing performance reporting and development of the site

Total Quantity or Scope

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; Page 5 to 9 5) international; 6) platforms

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72210000 - Programming services of packaged software products
• 48480000 - Sales, marketing and business intelligence software package
• 48481000 - Sales or marketing software package
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 72212481 - Sales or marketing software development services
• 72212480 - Sales, marketing and business intelligence software development services

Indicators

• An E-Auction may be used.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **