(NU/1589-18) Purchasing of Clearing Placements on Websites

Concepts

• newcastle
• business services
• featured university
• university placements
• purchasing of clearing placements
• dynamic purchasing system
• clearing period
• supply of a range of marketing services
• information technology
• newcastle university invites bids

Location

Newcastle

Description

We are seeking to appoint a supplier to provide paid for profile listings and other clearing related advertising on third party websites owned by IDP. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites in relation to the clearing period between July and August 2021. The supplier specifically is required to provide the following services and experience, within a budget of: 1) A premium paid for clearing profile on the website whatuni.com 2) A premium paid for clearing profile on the website completeuniversityguide.co.uk 3) Enhanced search presence (Featured University placements) on completeuniversityguide.co.uk for UK visitors during the defined clearing period (July and August 2021); 4) Enhanced search presence (Sponsored listing placements) on whatuni.com for UK visitors during the defined clearing period (July and August 2021) for terms relating to the following subject areas; 5) Provide campaign attribution and KPI measurements for activity relating to the paid activity on each site; 6) Provide regular insight into industry best practice, trends and future placement opportunities; 7) Provide a single account manager for updating and managing the placements.

Total Quantity or Scope

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) Web services, SEO and digital content; 2) Graphic design and print, branding, copywriting; 3) Programmatic advertising management, media buying, public relations; 4) Social media, paid search and paid social; 5) International; 6) Platforms.

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72000000 - IT services: consulting, software development, Internet and support

Indicators

• Award on basis of price and quality.